Job Title: Senior Social Media Manager (Instagram, TikTok, LinkedIn, YouTube)
Location: Remote or On-Site
Employment Type: Full-Time
About Us
We are @chitabnb, home of the world’s largest Airbnb following on Instagram. Our mission is to empower entrepreneurs and travelers worldwide, providing them with tips, insights, and behind-the-scenes access to the short-term rental industry. In 2025, we plan to double our growth, and we’re seeking a dynamic Senior Social Media Manager to help us achieve (and exceed) that goal.
Key Responsibilities
- Develop & Execute Strategy
- Lead the content strategy across Instagram, TikTok, LinkedIn, and YouTube—tailoring tactics to each platform.
- Plan multi-platform campaigns that support our goal to double our community in the coming year.
- Content Creation & Curation
- Produce high-quality visuals, short-form videos, and engaging copy that embodies the @chitabnb brand voice and resonates with our community of Airbnb enthusiasts and entrepreneurs.
- Leverage Instagram Reels, TikTok trends, LinkedIn thought leadership posts, and YouTube video content to showcase the brand’s expertise.
- Video Production & Editing
- Manage everything from concept development to final edits for both short-form (TikTok, Reels) and longer videos (YouTube).
- Keep up with evolving video trends and experiment with creative storytelling techniques.
- Community Management
- Engage with our existing loyal followers—responding to comments, DMs, and questions—while finding innovative ways to reach new audiences.
- Foster a sense of belonging and excitement around @chitabnb’s short-term rental and Airbnb-focused community.
- Analytics & Reporting
- Track key metrics (engagement rate, follower growth, click-through rates, etc.) to refine strategies and demonstrate ROI.
- Provide regular reports to leadership, offering data-driven recommendations to fuel platform expansion.
- Paid Advertising
- Oversee social ad campaigns on Facebook Ads Manager (for Instagram), TikTok Ads, LinkedIn Ads, and YouTube/Google Ads—ensuring maximum impact and ROI.
- Influencer & Partnership Management
- Identify strategic collaborations with travel, hospitality, and real estate influencers who align with @chitabnb’s mission.
- Negotiate partnerships, set KPIs, and ensure consistent brand messaging across all co-branded content.
- Team Leadership & Collaboration
- Coordinate with cross-functional teams (marketing, PR, creative) to ensure brand consistency and cohesive storytelling.
- Guide junior team members or freelance content creators, sharing best practices and inspiring creativity.
Qualifications
- Proven Track Record: 3+ years in social media management with evidence of successful growth campaigns—ideally in travel, hospitality, real estate, or similar industries.
- Platform Mastery: In-depth knowledge of Instagram, TikTok, LinkedIn, and YouTube algorithms, tools, and best practices.
- Creative & Technical Skills: Proficiency in design (e.g., Canva, Photoshop) and video editing (Premiere Pro, Final Cut Pro, CapCut, etc.).
- Data-Driven Mindset: Skilled in using native analytics and third-party tools (Hootsuite, Sprout Social, etc.) to track performance and guide decisions.
- Excellent Communication: Ability to craft compelling copy, engaging captions, and clear creative briefs.
- Project Management: Highly organized, can juggle multiple projects and deadlines while maintaining high quality and consistency.
- Adaptability & Innovation: Eagerness to experiment with new features, trends, and creative approaches to keep the brand at the forefront of social media.
Why Join @chitabnb?
- Incredible Growth Opportunity: Be part of a brand that already leads the Airbnb niche—and help double that impact in 2025.
- Creative Freedom: We value innovation and encourage new ideas to keep our content fresh, fun, and informative.
- Collaborative Culture: Join a passionate, supportive team that values open communication and continuous learning.
- Competitive Compensation: we can offer commensurate to experience. Can be remote or on-site if you live nearby
How to Apply
Ready to elevate one of the fastest-growing brands in the Airbnb space? Send your resume, a brief cover letter, and links to social media profiles or campaigns you’ve grown to applyAThostingyourstayDOTcom.
Highlight examples that showcase your storytelling prowess, analytical mindset, and proven results.
We can’t wait to see how you’ll help us take @chitabnb to new heights in 2025 and beyond!
Job Type: Full-time
Pay: $3,000.00 - $10,000.00 per month
Schedule:
Experience:
- Social media marketing: 3 years (Required)
Work Location: Remote
