Reports to: Chief Executive Officer
Job Classification: Exempt
Best Self Aesthetics’ mission is to empower clients to feel like their best self by providing non-invasive, elective, aesthetic face & body services. We pride ourselves on providing the best results, best experience with the best people. Our patient satisfaction is proven with over 96% patient satisfaction across over 10,000 patient-verified reviews.
We are top 1% account in US[1]. We have 5 locations under two brands – La Jolla Cosmetic Medical Spa in San Diego, CA, and RejuvenationMD in Bellingham, Burlington and Bothell, WA – with more locations on the way. We have the best of both worlds: an entrepreneurial, highly-autonomous work environment with the stability of a highly-profitable, medium-sized (>100 employees) company. We are well-funded by respected investors, and we are on an exciting expansion journey to become the leading national brand in the medical aesthetics industry.
Job Summary
The Head of Marketing will be responsible for developing, executing, and managing the overall marketing strategy. This role will focus on driving brand awareness, client acquisition, engagement, and retention across all channels. You’ll lead a team of marketing professionals, oversee campaigns, and ensure all efforts align with our business goals and growth trajectory.
Supervisory Responsibilities:
Marketing Team reports into the Head of Marketing.
Expected Outcomes:
· New site: achieve our new patient goals for the new site openings in 2025 & beyond
· Existing sites: in partnership with sales, achieve our # of patient visit goals
Duties/Responsibilities:
- Strategic Leadership
- Develop & execute a comprehensive marketing strategy that aligns with business objectives.
- Lead marketing campaigns from ideation to execution across digital, social media, email, events, PR, and more.
- Identify new market opportunities, competitive advantages, and customer segments.
- Revenue-Driven Marketing
- Build data-driven marketing plans that focus on customer acquisition, conversion, and long-term retention.
- Collaborate closely with sales and operations teams to drive revenue, increase average transaction value, and improve customer lifetime value.
- Brand Development:
- Enhance and protect brand identity across all channels, ensuring consistency and quality in messaging.
- Oversee website development, social media presence, and content strategy to build a strong online brand presence.
- Digital Marketing & Lead Generation:
- Manage our agency partners and related PPC campaigns, SEO efforts, social media advertising, and other paid digital initiatives.
- Monitor KPIs and ROI for all campaigns and channels to optimize marketing performance.
- Client Engagement & Retention:
- Design client engagement strategies to foster loyalty, enhance satisfaction, and drive repeat business.
- Develop and implement effective email marketing, loyalty programs, and CRM management to improve retention rates.
- Analyze customer feedback, satisfaction scores, and reviews to refine client communication and services.
- Team Leadership:
- Build, mentor, and lead a high-performing marketing team, ensuring alignment with overall business goals.
- Collaborate with cross-functional teams, including sales, operations, and product teams, to integrate marketing initiatives.
- Analytics & Reporting:
- Set clear KPIs for marketing efforts and track progress using analytics tools.
· Provide regular performance reports to leadership, detailing campaign results, growth metrics, and marketing ROI.
Required Skills/Abilities:
- Passion and/or deep curiosity for the medical aesthetics space & patient experience
- Proven hustle, desire-to-learn, get-hands-dirty, and work collaboratively to achieve results.
- Excellent leadership skills, with the ability to build and motivate teams.
- Strong analytical and problem-solving skills, with a data-driven approach to decisions.
- Exceptional communication and interpersonal skills, with the ability to collaborate across departments.
Education and Experience:
- Min of bachelor’s degree in Marketing, Business, Communications, or a related field
- 5+ years of experience in a senior operations or marketing role.
Why Join Us?
- Be part of a dynamic and growing team within the aesthetic and wellness industry.
- Opportunity to shape the marketing strategy of a rapidly expanding brand.
- You will report directly to the CEO and be a key member of the Best Self Leadership team
- A strong benefits package that includes health/dental/vision/life insurance/FSA.
- Staff loyalty points, treatment perks & employee pricing.
- Unlimited PTO.
- Opportunity to earn equity and share in our company’s success.
- A warm, welcoming & positive workplace environment.
Physical Requirements:
Prolonged periods of sitting at a desk and working on a computer. Must be able to lift up to 15 pounds at a time.
Travel Required:
Some travel to sites, meetings, and trainings will be required.
EEO Statement:
We are an Equal Opportunity Employer where all employment is decided on the basis of qualifications, merit, and business need. We are serious about building a team that represents a variety of backgrounds, voices, and skills. The more inclusive we are, the better our work will be.
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.
[1] According to Allergan on 11/2024, Best Self Aesthetics is the top 1% largest account across over 20,000 accounts in the United States
Job Type: Full-time
Pay: $130,000.00 - $190,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Retirement plan
- Vision insurance
Schedule:
People with a criminal record are encouraged to apply
Work Location: Hybrid remote in La Jolla, CA 92037
