Social Media and Marketing Coordinator

Bella Cosmetic Surgery • Oxon Hill, MD, US • $21 - $26 / hour • 1w ago

Job Overview
Bella Cosmetic Surgery and MedSpa is a unique and exciting brand for concierge cosmetic surgery and medical aesthetic services located in National Harbor. This position requires in-person work at our National Harbor office. Remote workers will not be considered.

We are looking for an energetic, motivated, dynamic and creative person to produce a professional image of this brand online and in the office. The appropriate candidate will ensure active customer engagement through digital outreach.

As the Social Media and Marketing Coordinator, you will play a pivotal role in managing patient images, gathering online reviews, and developing innovative campaigns. Your responsibilities will include creating engaging social media posts, executing cross-branding initiatives, and leading community outreach efforts. Additionally, you will develop and implement social media marketing strategies tailored to our industry and market, ensuring content is geographically and culturally appropriate.

This position requires that the candidate support the mission of Bella Cosmetic Surgery and MedSpa while cultivating a strong community around the practice and brand.

Responsibilities

Develop ideas for compelling content that adheres to required branding and style guidelines
Manage the writing, proofreading, and copy editing for various channels including online platforms and print materials
Respond to reviews, comments and messages in a timely manner with a sense of compassion, warmth and professionalism
Manage online reputation on all online sources which include Facebook, Instagram, TikTok, Twitter, YouTube, Yelp, RealSelf, Google Business and LinkedIn
Capture and share before and after photography with patients
Manage media related consents and identify images to be used in marketing campaigns
Obtain reviews from patients for sites such as Google, RealSelf and others identified by practice
Develop social strategies and headlines
Develop site appropriate content in all digital media formats (text, blog, videos, photos, etc)
Capture marketing and creative content daily by photographing and filming procedures and communicating with patients and office visitors
Schedule consultations/appointments through online sources
Build, manage, and drive traffic to the company’s social media profile and presence through performance marketing activity on major digital platforms
Create curated events specific to the nuances of the local community beauty fingerprint. Strategically aligns these events to the marketing calendar – and provides direction and execution guidelines to all team members.
Assist with PR and multi-tiered influencer strategies to deliver positive ROI
Develop relation with our partner company representatives and integrate our brand with their marketing campaign and opportunities
Support Web site development team and coordinate sharing content
Identify and execute new opportunities to improve existing operations and initiatives
Stay current with best practices, strategies, and industry standards related to Influencer Marketing, PR, and social media.

Qualifications

Experienced in content development for social media
Experienced video developer
Excellent photography and videography skills
Excellent copywriting and communication skills
Excellent customer relations
Ability to multitask with obsessive sense of organization and punctuality
Be a great storyteller and able to translate technical medical concepts in laymen terms
Ability to handle common technical internet and computer issues
Have a passion for new technologies and emerging trends. Be an early adopter of technology, and be comfortable traversing in both design and technology.
Impeccable sense of style and aesthetics (“great eye and taste”)
Strategic and big picture thinking (conceptual thinker who understands what moves the needle in larger context)
Strategic thinker with a positive, can-do attitude. (always ask “how” and not stuck at “can’t”)
Innovative, creative thinker with professional humility and high integrity.
Minimum of 2 years of online and offline marketing management, Plastic Surgery/Medical Spa or other Aesthetic Industry preferred
Strong track record of elevating brand(s) in tangible and multi-‐dimensional ways, demonstrated by a design portfolio including interactive, social, video and print with work for comparable brands in the cosmetic/beauty/retail/aspirational lifestyle * Available portfolio of previous work
Bachelor's degree in social medial marketing or related field.
Should exude a fresh, luxury, fun sense of aesthetics and style that resonates with Bella Cosmetic Surgery’s brand as well as its audience.