Job Description:
As the Chief Marketing Officer (CMO) of Skin MD, you will be responsible for developing and executing strategic marketing initiatives that align with our brand vision and business goals. You will lead a talented marketing team, oversee all marketing operations, and drive growth through innovative marketing strategies.
Key Responsibilities:
· Strategic Planning: Responsible for developing and executing the strategic marketing plan for all new and existing locations, with a focus on increasing brand awareness, attracting new clients, retaining and enhancing existing ones.
o Plan and execute multi-channel marketing campaigns to promote services, special offers, and events.
o Maximize the marketing funnel process of driving and converting high quality leads from bookings to sales.
· Team Management: Recruit, lead, mentor, and inspire the marketing team, fostering a collaborative and creative work environment and attracting and retaining top talent.
· Digital Marketing: Oversee digital marketing efforts including SEO, SEM, social media, email marketing, and online advertising.
o The ideal candidate is a Digital Marketing expert who understands how to use digital marketing to drive leads to the business.
· Grassroots Marketing: Develop and manage a grassroots marketing strategy focused on developing word of mouth traction within a local region.
· Partnerships: Establish and maintain strategic partnerships with influencers, industry professionals, and media outlets.
· Brand Management: Ensure consistent and compelling brand messaging across all marketing channels and materials.
· Market Analysis: Conduct market research and competitive analysis to identify opportunities for growth and improvement.
· Content Creation: Oversee the creation of engaging and high-quality content for the website, blog, social media, and other marketing channels.
· Budget Management: Efficiently and appropriately manage a marketing and advertising budget that meets company financial and operational targets.
· Performance Metrics: Track and analyze marketing performance metrics to measure the effectiveness of campaigns and adjust strategies as needed.
· Compliance: Ensure all marketing activities comply with industry regulations and standards.
Qualifications:
· Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
· Experience: 8+ years of marketing experience, with at least 3 years in a senior leadership role, preferably in the medspa, retail, healthcare, or beauty industry.
· Experience in a multi-unit retail/healthcare/beauty/ medical spa business. Has experience in multi-unit growth and scaling across multiple states.
Skills:
o Proven track record of developing and executing successful marketing strategies.
o Strong leadership and team management skills.
o Expertise in digital marketing, social media, and content marketing.
o Excellent communication, presentation, and interpersonal skills.
o Experience with new site opening marketing blitz in new markets.
o Ability to analyze data and make data-driven decisions.
o Creative thinking and problem-solving abilities.
o Familiarity with CRM software and marketing automation tools.
Benefits:
· Competitive salary and performance-based bonuses.
· Comprehensive health, dental, and vision insurance.
· Employee discounts on medspa services and products.
· Collaborative and supportive work environment.
About Skin MD:
Skin MD is a top physician-owned and operated medical spa headquartered in Massachusetts, rapidly expanding into new cities and states. A complex offering of cosmetic face and body treatments, plus essential ongoing programs for your complete health and wellness, creates an industry leading aesthetics platform. Patients choose Boston's largest and premier Med Spa Group, with seven convenient locations, soon to be ten plus, for their laser and cosmetic needs.
This includes a wide array of beauty services, a caring and highly trained team, and a support system that stays with you from your initial consultation to your final desired transformation. Skin MD is a leader in this field through our unique treatment approach, which considers a combination of modalities. We determine the most effective way to treat our patients’ face, body, or skin concerns.
Using this stackable approach, our medical group will be able to get patients the optimal results they desire, leaving patients feeling and looking their very best. When patients entrust their skin, body, and face to our practitioners, we want them to have complete confidence that they are working with very skilled and well-trained professionals. We use unparalleled technology, coupled with medical knowledge and expertise to help patients become who they’ve always wanted to be.
Company Mission
Skin MD is a laser cosmetic group geared towards enhancing and rejuvenating patients’ aesthetic appeal. The brand identity of Skin MD upholds and values attentive assistance, professionalism, and customized skincare plans. Our mission is to partner with patients to look, feel and be their best. As we partner with patients on their life-long aesthetic care plan we have a fierce focus on building relationships, providing effective treatments and providing stellar customer service.
If you are passionate about marketing and the beauty industry and have the skills and experience to drive our brand forward, we would love to hear from you. Please submit your resume, cover letter, and a portfolio of your previous work to Katiemurphy@skinmd1.com.
Job Type: Full-time
Pay: $200,000.00 - $250,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- Day shift
- Weekends as needed
Work Location: Hybrid remote in Peabody, MA 01960
